Stop. Pitching. To. Spotify. Playlists.

Pitching to user-generated playlists on Spotify is so bad y'all. It is a complete waste of time and money, and it absolutely destroys your momentum on Spotify.

I've been inside more Spotify for Artists accounts than I can count, and I can tell you from experience, the results are never good.

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Timestamps:

0:00 - Intro
0:19 - Video overview
1:00 - Context
1:40 - Data dumps
3:12 - Follower dumps
4:37 - Spotify’s algorithm affected
6:59 - No lasting fans
7:28 - No new followers
8:06 - No retargeting
8:45 - Why is this the case?
9:51 - The reality of playlisting
11:23 - Spotify’s editorial playlists
14:26 - Outro

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#musicmarketing #spotify #spotifyplaylist