Create Facebook Custom Events and Custom Conversions (With GTM)

Looking to track something that isn't part of Facebook's standard events?

In this video, you'll learn the difference between custom and standard events, how to send custom events, and create custom conversions based on these events.

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▬ Content of this video ▬▬▬▬▬▬▬▬▬▬

00:00​ Intro & explanation
03:43 What is GTM
05:10 How to send custom events
13:15 Preview & test your events
17:42 Create a custom conversion
19:42 Aggregated Event Measurement
21:08 Outro


🔗 Links & Resources:
List Of Facebook Standard Events:

-   / 402791146561655  

- How To Install Google Tag Manager:    • How To Install Google Tag Manager On ...  

- How to Setup Facebook Pixel Standard Events (With GTM):    • How to Setup Facebook Pixel Standard ...  

- How To Set Up The Facebook Conversion API Using Google Tag Manager:    • [2022] How To Set Up Facebook Convers...  

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