Breakout: Efficient Acquisition, Creative Strategy, and LTV

Jacob Rokeach, Founder & CEO of Fluency Firm, and Joanne Sulit, Chief Marketing Officer of The Outset - a brand co-founded by Kate Foster and Scarlett Johansson - discuss launching a brand, building a community, acquiring customers, and the lessons they have learned along the way. Learn how they have worked together to approach scaling their paid acquisition, while continuing to increase customer LTV all while maintaining brand identity.

Jacob Rokeach, Founder & CEO, Fluency Firm
Joanne Sulit, Chief Marketing Officer, The Outset

CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: https://commercenext.com
Transcript