Unlocking the Power of Attribution & CRM

Описание к видео Unlocking the Power of Attribution & CRM

In our 2024 Summer Sessions kick-off segment of "Industrial Marketing is Broken", Brendan Breen, CEO of ISA, and Eddie Saunders Jr., Founder at Speak Friend, talk shop with manufacturing ally and CRM expert Mark Vanderwarf, Co-Founder of SHA-BAM.

In this conversation, we dive deep into CRM stigmas, dark social, and many more hot topics within the industrial channel. So whether you’re a CRM expert or you don’t even know what CRM means, this is a perfect segment with the perfect amount of info and value.

Key Items of Discussion:
--Common CRM Challenges
--Effective Attribution Tactics
--Emerging CRM Usage Trends
--Sales Tracking & Management

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