Скачать или смотреть How to use Porter’s five forces to understand industry attractiveness

How to know industry profitability? What’s Porter’s five forces analysis? How can entrepreneurs and marketers understand how competitive a market segment is?

In this fourth digital marketing lesson I show you how to perform Porter’s five forces analysis and get strategic intel on industry attractiveness.

American Harvard professor, Michael E. Porter, has identified five forces that affect industry profitability: competitive rivalry, supplier power, buyer power, threat of substitution, threat of new entry.

Each force influences the competitiveness level in a certain market segment. Auditing these elements allows managers to understand the real challenges and take corrective marketing actions.

Mastering Porter’s five forces gives business great insight on how to leverage its competitive advantages.

Table of contents:

0:45 - Presenting Michael Eugene Porter;
1:43 - Structure-conduct-performance paradigm;
2:41 - Porter's five forces;
7:29 - How to do Porter's five forces analysis;
9:06 - Example of Porter's five forces analysis: buying a farm.

#AlbertoCarniel #Porter5Forces


Useful links:

Related blog article: http://bit.ly/2sO4xhm
Porter’s five forces worksheet: http://bit.ly/2pAhdaf
Book a consultancy: https://bit.ly/BookAConsultancy


Reach out on Social Media:

Subscribe to my YouTube channel: http://bit.ly/AlbertoCarnielYT
Connect with me on LinkedIn:   / albertocarniel  




____________________

I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot or Esercito Italiano.

Book a free talk: https://bit.ly/Bookatalk
Book a consultancy: https://bit.ly/BookAConsultancy