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To promote the arrival of the long-awaited Whale Season, the agency carried out a new comprehensive campaign taking the experience of the destination to a new place, to Planet Madryn.

“The whale season is one of the moments of greatest expectation of the year, both for the client and for the agency. But also for all audiences: the local, the internal tourist and the foreign tourist, which makes this campaign a great challenge for everyone. For this reason, we needed to find an overcoming and very appealing concept, something that shows that contact with nature in Madryn is a fantastic experience, something really from another planet.” commented Chochi Baez, Account Director of of Humo Rojo.

For his part, Marcos Grosso, President of the Puerto Madryn Tourism Entity, said: “Madryn is positioning itself as an unlimited destination, full of activities and experiences where reality increasingly joins fantasy. From its own space, the Entity works every year to add new tools that bring the destination closer to people and communication is one of the fundamental ones, because in addition to looking for people to come, what we want is that this trip and each moment, remember him forever."

The campaign is made up of pieces on its main platforms: Social Media, Cinemas, TV, Radio, Outdoor and Print.

“We are always looking forward to work with a client like Madryn, a place where proposals are built until their best version is found.” commented Gonzalo Osorio, Creative Director of Humo Rojo.

For his part, Gonzalo Bonilla, Creative Director of the agency added. "We thought of an idea that is scalable and differential in order to sustain Puerto Madryn as a unique place compared to other destinations."

Data sheet

Managing Director: Tata Varela
General Creative Director: Joaquín Fernández
Head of Art: Walid Hamed
Creative Directors: Gonzalo Bonilla/Gonzalo Osorio
Copywriter: Gonzalo Osorio
Art Direction: Gonzalo Bonilla
Account Director: Chochi Baez
Account Executive: Denise Burlé
Account Assistant: Natalia Vela
Production Company: Oklahoma/Cristian Perez Scigliano
Music: Machete Music
Voice Over: Francisco Paz
Responsible for the client: Marcos Grosso, Inés Carchio, Cecilia Pavia, Adrián Gelves