Скачать или смотреть Redefining Hearing Care in India: Insights from Raja & the Hearing Solutions Journey

In a recent conversation, our Managing Directors, Vishal Seth and Sunil Addanki, spoke with Raja, CEO of Hearing Solutions, to discuss how the company—backed by 360 ONE—has become the country’s largest organised hearing care chain with 160+ centers across 70 cities in 10 states, addressing awareness, access, and affordability challenges head-on.

The business is addressing one of India’s most underpenetrated healthcare needs—63 million people with disabling hearing loss, yet less than 1% use hearing aids.

Key Takeaways:
1. 360 ONE’s Strategic Value Add: The investment has gone beyond capital infusion. With the Series A funding, Hearing Solutions expanded into underserved regions like Bihar, Jharkhand, and Uttar Pradesh, pursued targeted acquisitions, and strengthened its human capital base. In addition, 360 ONE’s healthcare network and advisory ecosystem provided strategic partnerships with hospitals, global OEMs, and industry leaders, giving the business a strong platform for accelerated growth.
2. The “3 A’s” of Hearing Care: Hearing loss remains one of India’s least addressed conditions due to low awareness (late or no diagnosis), limited accessibility (1 audiologist for every ~500,000 people, concentrated in metros), and affordability constraints (devices largely imported and uncovered by insurance).
3. Omnichannel Customer Engagement: Hearing Solutions differentiates itself with a 360-degree delivery model—experience centres, tele-audiology through “Feet on Street” teams, home visits, mobile access, and digital engagement tools. This ensures patients and caregivers are served across multiple touchpoints, improving both trust and adoption.
4. Differentiated Patient-Caregiver Model: Unlike many healthcare services, hearing care decisions involve both the patient and their family influencer (often the payer). Hearing Solutions has built protocols to engage both stakeholders simultaneously—balancing technical clarity with emotional reassurance—resulting in higher conversion and satisfaction rates.

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