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This is a FREE EMAIL MARKETING COURSE on everything you need to get started with your email marketing (if you’ve never done it before). Or to amp up what you’re already doing to start driving more sales from your emails.

I’m Evelina Kaganovitch, Creative Director and Conversion Copywriter based in Melbourne, Australia. I help creative founders, course creators, coaches, and digital entrepreneurs transform their email marketing, sales pages, and offers into powerful revenue systems that sell with personality and clarity.

In this episode, I share how to take your ghosted, silent email list and turn it into your most profitable sales channel. You’ll learn why email is your ultimate business insurance, why social media alone will never be enough, and the exact three steps you can implement this week to revive your list and start seeing results.

Whether you’re a course creator in Sydney, a creative founder in Melbourne, or a digital entrepreneur in the United States, this episode will show you how to build a sustainable sales system through email marketing that actually works.

What you’ll discover in this episode:

☀️ Why most creative founders are sitting on gold with their “dead” email lists and how a simple re-engagement campaign starts rebuilding deliverability and trust.
☀️ The real reason social media followers don’t convert and what to do about it (hint: social is leased land; your inbox is owned).
☀️ Why email acts as “business insurance” for your brand in 2025 (consistent, owned reach + visibility even when algorithms shift).
☀️ The three simple steps to revive your list and start driving sales this week:
 1) Create a pain-point-driven lead magnet and connect it to a warm, human welcome flow,
 2) Nurture with plain text, story-driven emails (clear CTAs, mobile friendly),
 3) Automate, segment, and clean your list regularly so the right people get the right messages.
☀️ How to build trust with your audience so your offers land every time using a distinctive “voice print,” stories, and consistent 6–8 week planning blocks to avoid overwhelm.

The strategies and stories shared here are for educational and inspirational purposes only. Every business is unique, so always evaluate what’s right for you.

Copyright © 2025 Evelina Kaganovitch & Evelina Kreative. All rights reserved.