Скачать или смотреть Jamie Margolin on Leading Youth to Power PR and Activism in Zero Hour

Eighteen-year-old activist Jamie Margolin recounts how the devastating effects of wildfires and hurricanes, alongside with the negligence of elected officials, led her to create Zero Hour: a youth-led movement aiming to create a global sense of urgency around the climate crisis. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.

At age 15, Colombian-American activist Jamie Margolin organized the Zero Hour Youth Climate March, a youth-led demonstration urging those in power to take concrete measures against climate change. Using traditional PR tactics and leveraging the power of social media, Jamie and her team turned their initial march into a global movement that has more than 100 chapters and continues to inspire children around the world to join the fight for a better future.

This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.

Featuring: Jamie Margolin (@Jamie_Margolin), Founder of Zero Hour (@ThisIsZeroHour)

Host: Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

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A production of the USC Annenberg Center for Public Relations at the University of Southern California.

Show Contributors:
Ron Antonette
Manuelita Maldonado
ZaZu Lippert
Devyn Harrod
Fred Cook
Navarro Peck
Sandra Stanisa
Cathy Park
Juan Sebastian Cortes