Скачать или смотреть Raising the Bar: The Future of Content Marketing with Mark Ragan and Michael Kogon

Mark Ragan of Ragan Communications and Michael Kogon of Definition 6 joined us at the Definition 6 NYC office for an evening of discussion around the future of content marketing. Check out some of the highlights and read more about it on our blog! http://www.synapticdigital.com/2012/1...

Transcription:
[Michael Kogon] We've been in the content creation, content marketing business for a really long time.
[Michael Kogon] I started an IMC, an Integrated Marketing Company in the 90s.
[Michael Kogon] It's where I first sort of saw the concept of earned media, and it was at an ad agency where all the money was coming from paid media.
[Mark Ragan] One of the great examples of brands telling stories...whether you call it content marketing...I like to also call it brand journalism, and I just saw this fabulous presentation...she is head of creative for conEd...you can't believe the brand journalism that they're practicing internally, I mean they're actually telling stories of their employees out there on the front lines with cameras, acting as the media, doing their own stand-ups, if you click on any of their videos you would swear it was the local television station covering this. It's this whole notion of company as media outlet.
[Michael Kogon] We said, it's going to be about video. Because no one is going to read all the time, and as we get devices that can deliver an experience that looks like what an old TV would've been, people are going to want video content.
[Mark Ragan] You own your market niche. Or maybe you're trying to own your market niche. You've got to think of yourself now as a media outlet and I can help you get there.
[Michael Kogon] 10 years ago, a brand was a promise. And today it's a story. And I think that's a really great way to summarize what's going on.