Normative Theories of the Press

Normative theories were first proposed by Fred Siebert, Theodore Peterson, and Wilbur Schramm in their book called “Four Theories of the Press”. In this video, we're discussing the normative theories of the press. This video is designed to introduce you to the different theories that have been used to study the press, and to help you better understand the way the press is affected by political regimes.
Whether you're a student studying media history or a journalist, this video is a great introduction to the different theories that are used to study the press. #4theoriesofthepress #normativepresstheory #mediatheory

To cite this video:
Khan, Rachel. (2020, January). Normative Theories of the Press [Video]. YouTube.    • Normative Theories of the Press  

0:00 Introduction
2:14 Authoritarian Theory
5:49 Libertarian Theory
12:32 Social Responsibility Theory
20:58 Soviet Totalitarian Theory
25:41 Development Theory
30:50 Democratic-Participant Theory