Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop

Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty.

Stop & Shop’s Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa’s experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels.

Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building.

What you will learn in this episode with Lisa:
Brands that are bold and first to market make it
Why it’s important to be purpose-led
How a brand can get on a major grocer's shelf
How innovative technology can improve customer experience
What a review is like from a CMO’s perspective
Why one of the most important audiences for a brand is its employees
What brand loyalty looks like and how to build it
The impact of a viral TikTok on a business
How to live your brand purpose
How a CMO evaluates strategy
The benefits of an in-house content studio

Resources:
Watch the viral Stop & Shop TikTok: https://www.tiktok.com/@everett.toy/video/...
Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisa-martinell...
Learn more about Stop and Shop: https://stopandshop.careerswithus.com/abou...