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Trev & Steve go down the rabbit hole of exploring the evolving landscape of digital marketing, particularly focusing on the impact of large language models (LLMs) like ChatGPT on lead generation and SEO.

Steve had a couple legit leads pull through his site that were influenced by ChatGPT queries where C42 ranked well in those LLM sessions. He then had a conversation with ChatGPT about ranking factors for websites and presented the weighted factors in these results. Turns out ranking in LLMs stem from best practice SEO tactics that have been established for years.

Essentially if you have a business or consult for other businesses and want to better understand how sites rank in LLMs and how we’re approaching this, this is the episode for you.


Want to learn more about us and our services? Reach out!

Steve:
https://collective42.com/

Trevor:
https://www.r40collective.com/


#digitalmarketing #ai #aimarketing #ppc #seo #growthhacking #googleads #searchenginemarketing #sem #ga4 #googleanalytics #growthmarketing #demandgen #pmax #performancemax #gtm #tagmanager #marketingagencies #chatgpt #claude #perplexity #llms #openai