Скачать или смотреть 48% jump in ticket sales Inside the Alex Eala effect in Dubai tennis

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Packed stands cheered Alexandra Eala on rapturously in every match as flag-waving Filipino fans turned the Dubai Duty Free Tennis Stadium into a cauldron
Having officiated at the Dubai Duty Free Tennis Championships for more than three decades, Hany El Khafief has witnessed many unforgettable moments on Centre Court.
The Dubai-based tennis referee’s eyes still light up when he recalls the packed houses that greeted Roger Federer, Rafael Nadal, Novak Djokovic, Andre Agassi, the Williams sisters, Venus and Serena, and Maria Sharapova — every time the legends of the game stepped on the court.
Yet, it wasn’t until the 20-year-old Filipina sensation Alexandra Eala made her Dubai debut last week that the veteran Egyptian official understood the true impact a single player can have on the masses.
“This was a different experience. I have seen big matches. I’ve seen Federer, Djokovic, Nadal and Agassi. Obviously, those matches had full houses,” El Khafief told Khaleej Times. “But this was a very different atmosphere.”


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