Steve Vanderhoek Rides The North Shore // Risk Is Reward

Risk versus reward—the idea that an endeavor with greater uncertainty garners greater payoff—is a principle used in fields as diverse as economics, athletics and even relationships. For Vancouver resident Steve Vanderhoek, the saying reflects nearly every aspect of his life. As a firefighter and professional mountain bike freerider, saving a life at work before risking his own on a boundary-pushing stunt often occurs within the same day. Vanderhoek thrives under pressure, and in doing so is redefining what it means to truly live on the edge.


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