Скачать или смотреть How Did Oreo Win Super Bowl 2013 with Just One Tweet? | Marketingwithsud | Oreo Marketing Strategy

In Super Bowl 2013, a sudden power outage at the Mercedes-Benz Superdome created a unique opportunity for Oreo's marketing team. They swiftly crafted a tweet featuring an Oreo cookie in the dark with the caption, "Power Out? No Problem. You Can Still Dunk in the Dark." This timely response garnered over 10,000 retweets and 18,000 likes within an hour, showcasing the power of real-time marketing. The campaign generated media impressions valued at approximately $525 million, significantly enhancing Oreo's brand visibility. Oreo's quick and clever reaction set a new benchmark for digital advertising, demonstrating the impact of agility and cultural relevance in modern marketing

Check out our website for more Details:
https://movingdigits.com

Follow us on Socials:
Instagram page:   / moving.digits  

Facebook M.D Page:   / movingdigitssud  

LinkedIn:   / sudhanshu-rane-35456a114  

Feel free to get in touch:
7977462348

Thanks for watching.