Скачать или смотреть Determinants of QRIS Adoption Among Indonesian Consumers

This video presents a research study on the key factors influencing QRIS (Quick Response Code Indonesian Standard) adoption among Indonesian consumers.
The study integrates two major behavioural technology theories, TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology) to explain how consumers decide whether to use QRIS.

📌 Key topics covered in this presentation:
• Growth and challenges of QRIS in Indonesia
• Research problem and gaps in previous studies
• Roles of digital literacy, perceived security, and government support
• Integrated conceptual framework (TAM + UTAUT)
• Research hypotheses (direct, mediating, moderating effects)
• Quantitative methodology using PLS-SEM
• Academic, policy, and industry implications
• Summary and conclusion

🎯 Research Purpose:
To understand the behavioural and contextual determinants driving QRIS usage and to provide strategic insights for policymakers, fintech providers, and digital payment stakeholders.

📊 Keywords:
QRIS adoption, digital payments Indonesia, fintech research, digital literacy, perceived security, government support, TAM, UTAUT, PLS-SEM, consumer behaviour, financial inclusion.

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