Скачать или смотреть The Pig Iron Experiment: Frederick Taylor and the Birth of Data-Driven Efficiency

Stop betting the farm on unproven ideas. 🛑 Jim Collins's "Fire Bullets, Then Cannonballs" concept from Great by Choice isn't about being cautious—it's about being strategically aggressive.
​The most successful companies don't guess; they test.
​The Bullet: A low-cost, low-risk, small-scale test designed purely to gather empirical data (e.g., A/B test, MVP, pilot program).
​The Cannonball: A massive, full-force investment, launched only after the bullets have repeatedly hit the target and provided irrefutable evidence.
​The Ivory Soap Example: P&G didn't immediately shift production when they accidentally created floating soap. That was the bullet—a small, validated anomaly. Only once they knew customers loved it did they fire the cannonball of mass production and national branding, building an empire.
​Lesson: Use discipline to reserve your biggest resources for where the evidence is clearest. What "bullet" are you firing this week to validate your next big move?
​#Leadership #Innovation #Strategy #BusinessGrowth #GreatByChoice