Скачать или смотреть A new look on water stories for collective action - Water In Comms 2025 (Session 7 - June 24)

In a world facing water and climate crises, communication must do more than inform — it must move people to action. But too often, stories trigger eco-anxiety or indifference rather than hope and agency.

Behind every socio-environmental water or climate challenge, there is an inspiring story waiting to be told. This session explores how the right narratives — rooted in local change agents and their actions — can drive collective change. You will hear first-hand how storytelling that have turned challenges into opportunities, showing how simple changes in language, framing, and timing can transform the emotional impact of water narratives.

Participants are presented with a different way of communicating water, even when it is difficult to. This session celebrates resilience, connects with daily realities, and opens the door to collective solutions.