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Скачать или смотреть The Shocking Rise of Pulse Candy: From 0 to 100 Crores? | Business Case study

  • Think School
  • 2024-12-25
  • 496861
The Shocking Rise of Pulse Candy: From 0 to 100 Crores? | Business Case study
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Описание к видео The Shocking Rise of Pulse Candy: From 0 to 100 Crores? | Business Case study

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VIDEO INTRODUCTION:
Hi,
This tiny candy has taken India by storm and it is called the Pulse candy!!
While most people look at pulse as just another candy, it is actually a revolutionary product that shook the entire candy industry !! and it was so revolutionary, that they hit 100 crores in revenue in just 8 months, 300 crores in 2 years of its launch,and now in fy24 they just sold candies worth 1000 crores!!
And again, while most people think it is easy for a candy to survive, you have to understand that Pulse was up against Industry giants like Mango Bite and Alpenliebe, brands that dominated India’s candy market for decades. And 90% of all new brands in the candy market fail in the first year itself!!
So the question is,
Why did the makers of Pulse choose to enter such a cutthroat market where 90% of brands fail?
How on earth did Pulse mangobite and apelible to become a legend in the Indian candy space?
And most importantly, what are the lessons that we need to learn from the rise of pulse candy?


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✅Study Materials:
https://economictimes.indiatimes.com/...

https://www.livemint.com/Companies/Pq...

https://www.livemint.com/Industry/47Z...

https://www.india.com/business/pulse-...
https://www.business-standard.com/art...

https://www.livemint.com/Companies/Pq...

https://scroll.in/article/807614/puls...




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