Скачать или смотреть How Knowing Your Numbers Drives Growth with Kunle Campell | How They Scaled It

In this episode of How They Scaled It, I sit down with Kunle Campbell, co-founder of Octillion Capital Partners and host of the 2X eCommerce podcast. Kunle shares how a curiosity-fueled SEO career led him to the operator seat—where he now acquires and grows wellness-first brands through a private equity-style model rooted in purpose, not just profit.

Along the way, Kunle breaks down how Octillion finds hero products, why subscriptions fuel their growth engine, and what it really takes to scale without compromising your values. From rebranding mushroom coffee to building founder-led stories that resonate, this episode is packed with sharp insights on sustainable, principle-driven growth in the DTC space.

00:00:13 Kunle’s philosophy: growth vs. profitability
00:01:37 How a lecture ignited Kunle’s e-commerce path
00:04:01 Surviving the 2008 crash and building an SEO agency
00:06:00 Discovering the limits of traffic without conversion
00:07:21 Building the 2X eCommerce podcast and agency
00:09:38 From consultant to operator: Why Kunle founded Octillion
00:11:39 Meeting his business partner via Google
00:14:17 The importance of financial literacy as an operator
00:17:29 Using subscriptions to drive growth while preserving LTV
00:23:04 Scaling brands vs. scaling products
00:26:10 How they found a new hero product when the original went out of stock
00:31:33 The cost of educating the market
00:34:56 Why Octillion only invests in wellness-first brands
00:40:34 Predictions for e-commerce, AI agents, and TikTok Shop
00:50:11 The power of high-volume content production

🎧 Listen to the full episode here or wherever you get your podcasts.

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"How They Scaled It" is the podcast where scaling businesses meets innovation, strategy, and a little bit of grit.

Join host (and CEO of Right Left Agency) Courtney Wasserburger as she sits down with growth stage businesses; speaking with founders and industry leaders from eCommerce and SaaS sectors.

We showcase their journeys, unpacking the pivotal moments, marketing strategies, and key decisions that shaped their success.

https://rightleftagency.com/