Скачать или смотреть Philippine Quill Awards 2013 Awards Night

Smart Communications Inc.'s "Jump In" campaign, Sansarif Inc.'s "Adobo Magazine: Project Reinvention," and University of Santo Tomas's "Balik USTe" campaign dominated yesterday's (November 11) Philippine Quill and Philippine Student Quill Awards 2013, taking home the highest honors in the prestigious annual business communication awards presented by the International Association of Business Communicators (IABC) Philippines to honor excellent communication work by organizations and students nationwide.

Smart Communications Inc. won its second straight Top Award in Communication Managementfor its groundbreaking campaign "Jump In," which exceeded its target SIM activations and cemented the company's youth-friendly wireless provider by enjoining the Filipino youth to "jump in" to new life experiences.

Adobo Magazine, meanwhile, made a Philippine Quill record when it earned its third Top Award in Communication Skills via its "Project Reinvention," which was entered by the premier publication's publisher Sanserif, Inc. The entry detailed the successful content and aesthetic makeover of adobo Magazine as a reflection of the ever-evolving nature of the industries it serves.

Completing the big winners is University of Santo Tomas (UST) student Ivana Victoria T. Bito, whose entry "Balik USTe" won the Student Quill Top Award. "Balik USTe" is a back-to-school initiative in social media and on the university TV channel The Tomasian Cable TV (TOMCAT) that stirred excitement among returning Thomasians and incoming freshmen. The Top Award goes to the entry with the highest score in the division.

This year's Quill Awards, which was aired on ANC, the ABS-CBN News Channel (SkyCable Ch. 27) in Feb 2014, featured the second time that IABC Philippines conferred Special Awards to the company, agency, and school with the most Excellence Awards. Manila Electric Co. was namedCompany of the Year, edging Smart Communications, Inc. (1st runner-up) and the Energy Development Corporation (2nd runner-up). Campaigns and Grey PR Inc., DDB Philippines, Studio 5 Designs Inc. had a rare triple tie for Agency of the Year, while UST emerged as School of the Year.

According to 2013 Philippine Quill Awards Chair and IABC Philippines Vice President Kane Errol Choa, this year's bigger and brighter staging of the country's most comprehensive business communication awards gathered the most number of entries ever, with almost 500 entries across four divisions and 42 categories.

IABC Philippines President and IABC Regional Director for North Asia Ritzi Villarico Ronquillo said the Quill's trademark stringent judging procedure and emphasis on results are the Awards' come-ons as participants seek expert validation of their work.

This year's Quill Awards was made possible by Gold sponsors ABS-CBN Corporation, Air Asia Zest, Pru Life UK, SMART Communications, and San Miguel Corporation; Silver sponsors Energy Development Corporation, Manila Electric Company, and Security Bank; and Bronze sponsors PAGCOR, PAG-IBIG, Petron Corporation, and Unilever Philippines. Other sponsors were Sun Life Financial Philippines and UNILAB.

The media partners, meanwhile, were adobo Magazine, ANC (ABS-CBN News Channel), BusinessWorld, DZMM TeleRadyo, Manila Bulletin, and The Philippine Star, with iSENTIA as media intelligence partner and Reyes Tacandong & Co. as the official tabulator.

The IABC Philippines, which is celebrating its 30th anniversary this year, is the first chapter outside the United States of America of the international IABC, a global network of around 15,500 business communicators in 80 countries. The IABC presents the Gold Quill Awards, considered as the global standard in business communication.