Скачать или смотреть Episode 24: End-of-Year Giving Data Tips

End-of-year giving accounts for 30% of annual nonprofit donations. Cathy Gatchel shares data-driven strategies to help fundraisers maximize December campaigns and meet budget goals successfully.

End-of-year giving transforms nonprofit budgets, with nearly one-third of annual donations arriving in December. In Episode 24, host Amanda Lopez sits down with nonprofit veteran Cathy Gatchel to unpack the data strategies that turn fourth-quarter fundraising pressure into measurable success. With Giving Tuesday alone raising over $1 billion and holiday generosity peaking alongside tax-benefit motivations, this episode delivers actionable intelligence for development professionals at every level.

Episode Highlights:
• The psychology behind year-end charitable giving
• How to audit your donor data before launching campaigns
• Multi-channel coordination strategies (email, direct mail, social media)
• Stewardship practices that set up January renewals
• Common year-end fundraising mistakes to avoid
• Budget forecasting using historical giving patterns

This conversation goes beyond generic fundraising advice to explore specific data points, donor behavior patterns, and campaign metrics that matter. Whether you're a seasoned development director facing ambitious year-end targets or a small nonprofit team wearing multiple hats, you'll discover frameworks for working smarter during the busiest giving season. Learn which metrics predict giving likelihood, how to craft compelling stories that convert, and why your donor database holds untapped potential for December success.

Connect with Amanda Lopez and Cathy Gatchel on LinkedIn for more insights!

Amanda Lopez, President of Transform Consulting Group
LinkedIn.com/in/amanda-lopez-116a315

Cathy Catchel, Chief Development Officer of Honeywell Arts & Entertainment
LinkedIn.com/in/cathy-gatchel/

Wine of the Episode: “Grand Reserve Chardonnay” by Kendall Jackson
KJj.com/kendall-jackson-santa-barbara-county-grand-reserve-chardonnay-2022-750-ml/0102232.html

REFERENCED TOOLS & RESOURCES
• 10 Tips for Your Year-End Giving Campaign: TransformConsultingGroup.com/communities/10-tips-year-end-giving-campaign
• Besides an ask, did you say thank you for your donation?: TransformConsultingGroup.com/fundraising-strategies/besides-ask-say-thank-for-your-donation
• 6 Strategies to Maximize #GivingTuesday: TransformConsultingGroup.com/fundraising-strategies/7-strategies-maximize-givingtuesday
• 21st Century Fundraising: Using Integrated Campaigns: TransformConsultingGroup.com/fundraising-strategies/21st-century-fundraising-using-integrated-campaigns
• W(h)ine About Data Podcast Episode 23: 3 Donor Database Secrets that Increase Nonprofit Funds: TransformConsultingGroup.com/podcast/episode-23-donor-database
• W(h)ine About Data Podcast Episode 20: Tell Impactful Stories in an Ethical Way: TransformConsultingGroup.com/podcast/episode-20-tell-impactful-stories-in-an-ethical-way
• W(h)ine About Data Podcast Episode 19: Charitable Giving Trends from 2024: TransformConsultingGroup.com/podcast/episode-19-charitable-giving-trends-from-2024

W(h)ine About Data is your go-to podcast for turning data complexity into clarity, one glass of wine at a time. New episodes drop twice monthly with expert guests sharing nonprofit solutions you can implement immediately. Subscribe on your favorite podcast platform and leave a 5-star review to help other nonprofit professionals discover these conversations.

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