Episode 1: Exploring “The Messy Middle”

Описание к видео Episode 1: Exploring “The Messy Middle”

When it comes to making everyday decisions, we’re a lot less rational than we think. The good news for marketers? There are universal behavioural principles that can help us understand how biases influence the purchases people make. In the first episode of our new series, we share an overview of one of our biggest studies on consumer behaviour and learn why it's important for brands to show up in “The Messy Middle.”

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