Скачать или смотреть How Customer Collaboration Empowers Brands (with Simon Mainwaring)

Dove soap There's no more commodity product out there than soap It's all the same stuff with different fragrances Yet recently Dove whose purpose is to make beauty a source of confidence not anxiety reached out to women its customers and said can you send us in a photo of you a real woman unretouched so we can create a new stock library of photography of real women unretouched so that they could make those available to advertisers around the world for free Why is that important Because their purpose is to make beauty a source of confidence not anxiety They wanted to overcome the sexualization and objectification of women And so they worked with their customers the women around the world who shared their photos to create this library What do you think those women felt about the brand They felt it was authentic

Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He’s a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts in London.

His company We First was included in Real Leaders list for the Top 100 Impact Companies in the US for 2018 and We First was a B Corps ‘Best for The World’ Honoree in 2019. He is a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021 and a Jury Member of PRWeek’s ‘Purpose Awards’ in 2020.

Simon’s first book, We First was named as Best Marketing Book of the Year by strategy+business, was a New York Times, Wall Street Journal, and Amazon bestseller. Simon was a Real Leaders Top 50 Keynote Speakers in the World in 2020, and he has been featured on the cover of the National Speaker’s Magazine (U.S.).

Prior to starting We First, Simon spent 15 years as a writer, Creative Director and Worldwide Creative Director at the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Toyota, and Motorola, receiving over 60 awards at major advertising festivals including the Cannes Advertising Festival, the One Show, the British Design & Art Direction Awards.

In this episode, Simon spoke about the importance of the role that everyone plays in solving the challenges we face today and how leaders can extraordinarily grow their business while solving social and environmental crisis to bring forth a better future.

For leaders and individuals who wants to take part in building a better future for the world, this is for you.

Lead with We: The Business Revolution That Will Save Our Future. Simon Mainwaring: https://amzn.to/3wxrEZX

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