A Profile of Gen Z Alcohol Consumers

In this presentation from Bar Convent Brooklyn, Andrew Hummel, Director, CGA by NIQ, provides a profile of Gen Z alcohol consumers. Hummel discusses the latest trends within this demographic, including their connections to moderation and cannabis culture.

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00:00 Introduction
00:40 Moderation Trends
02:18 Premiumization Trends
03:45 Spending Habits
05:01 Experiential Bars
06:08 Category Trends
08:22 Cannabis Correlations