Real Life Example On Zillow - How To Market This Dallas House Better!

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In this segment, Brad Filliponi trawls Zillow and finds a property from Dallas. He analyzes the property and gives quick tips on how to shoot it better to make the listing more presentable.

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👉 Front exterior
• Overcast skies are noticeable in exterior images. You can replace the sky using our image enhancement edit
• OR you can opt for our day to dusk edit to instantly transform your images from drab to fab.
• Using a day to dusk edit as your hero shot is proven to generate 4x more clicks

👉 Living Area
• The ceiling of the property is blown out which makes the image hard to restore
• Low resolution images are harder to revive. High resolution images, on the other hand, are easier to correct.
• Our image enhancement edit includes adding fire too fireplaces.

👉 Living Area (Part 2)
• Here you’ll see a different angle of the living area, but still with a blown out ceiling, discoloration, and some minor distortion affecting the planes in the image.
• This can be improved with our image enhancement.
• Images should have consistent composition so flipping through the images is easy on the eyes.

👉 Kitchen
• Image was shot really well, but has overexposed roof lining.
• Editing options are sometimes limited because of the image’s quality; unfortunately, some are irredeemable.
• With this image, real estate of professionals would usually use HDR photography. Know more about it on our blog (see link below).

👉 Bathroom shots
• Image enhancement can be used to restore the true color of the bathroom.

👉 Bedroom
• Virtual staging is best for vacant homes and is our number one seller globally.
• It’s done with CGI technology, producing photorealistic furniture you can’t set apart fake from real.

👉 Rear Exterior Shot
• Power lines are drowned in the overexposed sky which is difficult to restore, but can be slightly improved nonetheless.
• Used sky replacement and color enhancements to polish the image.

So, those are your quick photo tips. We’ll be doing this more often and we’d love to hear from you guys. For questions, please send us a message at [email protected] and we’ll get back to you.

📷 For more real estate photography tips, visit us at www.boxbrownie.com/b