David Aaker Professor Emeritus, Berkeley Haas School of Business

Описание к видео David Aaker Professor Emeritus, Berkeley Haas School of Business

On February 13, 2018, David Aaker, Berkeley Haas Professor Emeritus of Marketing, spoke at the Berkeley-Haas School of Business. He shared lessons on seeking out, developing, and utilizing signature stories to communicate a company's story and values.

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