Скачать или смотреть Don't Be Fooled by Vanity Metrics in PPC & SEO

When you market your business online, it can be easy to get lost in the numbers that make you feel good rather than focusing on what truly matters. But here's the truth: vanity metrics like click-through rates and impressions aren't going to help you achieve your goals. Instead, it's important to define your objective and measure your success accordingly.

For instance, if your goal is to generate leads, metrics like the cost per acquisition for completed forms on your website are crucial. If you're looking to increase sales, focus on Return On Ad Spend or Cost of Sale. By honing in on the right metrics for your objectives, you'll be able to drive success in your digital marketing efforts. As Zig Ziglar said, "If you aim at nothing, you'll hit it every time." So, stay focused on your goals, and don't get caught up in vanity metrics!

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