Скачать или смотреть How to Build Google Knowledge Panels & Brand Authority with Jason Barnard

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In this episode of Jolly SEO’s TL;DR:, I sit down with Jason Barnard, widely recognized as the world’s leading expert on Google Knowledge Panels. If you search his name right now, you’ll see a beautiful, well-optimized Knowledge Panel that represents the kind of authority Jason has been helping brands build for years. We dive into why Knowledge Panels are Google’s “stamp of approval” at the bottom of the funnel, and why it’s not just about Wikipedia anymore. Jason shares what it really takes to make your brand stand out to both search engines and decision-makers.

Jason’s journey is as impressive as his expertise. He’s a Gold Davey Award winner for his EdTech platform UpToTen, which once served over 60 million children worldwide. Today, he leads Kalicube, a company backed by more than 9 billion datapoints, helping brands establish credibility in an AI-driven search world.

Whether you’re a founder, marketer, or consultant, this episode gives you the playbook to control how Google understands your brand, build lasting authority, and future-proof your visibility.

Key Topics in This Episode
Why knowledge panels are Google’s “stamp of approval” for your brand
The difference between Wikipedia notability and Google’s understanding
EEAT → NEAT: credibility, trust, and transparency in AI search
Practical DIY steps to create and grow your knowledge panel
The importance of an “entity home” for brand consistency
Why linking out can strengthen your authority online
How niche notability can beat mainstream recognition
Who should care: freelancers, founders, employees, and everyone in between

Links & Resources
Connect with Jason on Linkedin -   / jasonmbarnard  
Jason Barnard’s Knowledge Panel → Search https://www.google.com/search?q=Jason...)
Kalicube → http://kalicube.com - 9B+ datapoints powering Knowledge Panel management


Are you an outreach specialist, and want to network & learn with other outreach specialists? Join our FREE group focused on earned linkbuilding:   / earnedbacklinks4seo  

Connect on LinkedIn:   / gregheilers  

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