Скачать или смотреть What to expect in 2025 : Top Trends in India’s Alcobev Industry!

The Indian alco-bev industry is evolving rapidly, and 2025 is set to be an exciting year! Join Kriti, Vinayak, and Swati as they dive into the trends shaping the scene.

Indian single malts are on the rise, and this momentum isn’t slowing down. Once dominated by just two brands—Amrut and Paul John—India now boasts over 10 players in the space. Indri has become a major player, not only as India’s largest-selling single malt but also as the fastest-growing globally. Major investments from giants like Pernod Ricard and Diageo are fuelling this growth, with state-of-the-art distilleries and new expressions in the pipeline.

But that’s not all—tequila is making its mark too. With case volumes doubling year on year, India is embracing this agave spirit like never before. From premium tequilas like Patron to an influx of new brands entering the market, tequila is here to stay and thrive.

Whisky tourism is gaining popularity, with enthusiasts visiting distilleries to experience the process and culture behind their favourite spirits. This trend is creating new opportunities for local and international whisky brands to connect with their customers in a more immersive way.

Low-ABV options and the sober curious movement are reshaping drinking habits, offering consumers more choice and a fresh perspective on how to enjoy their drinks.

2025 promises to be a year of bold flavours, innovative experiences, and evolving drinking trends. What are you most excited about in the evolving alco-bev landscape?

00:00:28:00 - Growth of Indian Single Malt Space
00:03:20:04 - Tequila as a trend
00:04:23:05 - Agave spirits and Mezcals
00:05:41:11 - Most consumed spirit in your social circle
00:06:57:06 - Irish whiskey
00:09:28:02 - Bourbon
00:11:17:22 - Gen-Z's Zero proof cocktails
00:13:05:13 - Vodka’s comeback


#IndianWhisky #TequilaTrends #WhiskyTourism #SoberCurious #AlcoBevIndustry #SingleMaltIndia #TheDramClub