Скачать или смотреть What is SEO & SXO | SEO Vs SXO | Search Engine Optimization & Search Experience Optimization -7boats

Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engine results pages (SERPs). The higher the ranking, the more likely users are to find the website. There are a number of techniques that can be used to improve SEO, including optimizing web content for relevant keywords, building backlinks from high-quality websites, and making sure the website is easily navigable.

Search Experience Optimization (SXO) is a broader approach that takes into account not only rankings on SERPs, but also other factors that impact the user experience, such as click-through rate, time on site, and bounce rate. improving the overall search experience for users. This can be done through various means, such as making sure the website’s design is user-friendly, ensuring that search results are relevant to what users are looking for, and providing helpful information on each page. SXO is often seen as a more holistic approach to SEO, as it not only aims to improve rankings but also to make sure that users have a positive experience when they visit the website.

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