The circular economy: A new way to design, make, and use things

Ever wondered what happens to all your stuff when you throw it out? A lot of it - from sauce sachets to mobile phones - ends up in landfill or gets burned. Or it ends up in our environment, causing damage to the natural world on which we depend.
This animation shows how the circular economy aims to eliminate waste, keep products in use, and regenerate nature by cycling materials. Nature never creates waste, everything is used again and again. What if we could do the same?
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy.

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