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Check out the full episode with Shawn Walchef:
YouTube:    • Why ‘Be the Show’ Is the Future of Content...  
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/episode/2v40...

In this clip from The Duce Raymond Podcast, Duce sits down with Cali BBQ Media’s Shawn Walchef for a powerful conversation on the future of content, storytelling, and why people don’t want to be advertised to—they want to be educated, entertained, or inspired. Duce recalls being blown away by Shawn’s early-morning energy at a recent conference, showing up with a full film crew and filming three back-to-back podcasts before most booths were even open. That work ethic sparked a deeper discussion about their shared philosophy: “Be the Show, Not the Commercial.” They dive into what that means for caterers, small businesses, and anyone trying to grow in the digital world. From Duce’s reflections on his own story and struggles in business to Shawn’s insights on content creation, the episode explores why repetition matters, why every piece of content should feel like it’s for a new viewer, and how to be authentic in everything you share. Whether you’re just starting out or trying to scale, this is a must-listen for anyone looking to turn real stories into real results.

Follow Shawn Walchef on Social:
Instagram:   / calibbqmedia  
Facebook:   / calibbqmedia  
X: https://x.com/calibbqmedia
TikTok:   / shawnpwalchef  
YouTube:    / @calibbqmedia  
Website: https://content.calibbq.media/

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Website: https://www.sweetbabyraysbbq.com/