Derek Tsuboi | Growth Hacking Workshop : Bootstrapped Lead Gen Tactics | Growth Summit 2022

Check out a sneak peek of Derek Tsuboi's Keynote Session, "Growth Hacking Workshop: Bootstrapped Lead Gen Tactics You Can Do Today" from the 2022 Growth Summit.

Derek is the managing partner of Rediscover Digital. In this session, he touches on using customer data to create effective marketing campaigns.

He also explains how running ads to a list of unconverted leads may not be the best approach and suggests creating a lookalike audience based on existing customers who have already paid for the product or service which will allow for a more targeted approach and can expand marketing campaigns to reach more potential customers.

He emphasizes the effectiveness of lookalike audiences and shows how to create them through the back end of an interface.

Stay tuned for more clips from our 2022 sessions!
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Watch next:

Growth Summit 2022 | Networking Event Columbia, SC | Entrepreneurship South Carolina
   • Growth Summit 2022 | Networking Event...  

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