Скачать или смотреть Hallmark Didn't Make The Card She Needed, So She Built Her Own Brand

In this episode, Krystal Henry, founder of Around The Way Parchment, shares how she went from blogging about motherhood to launching a greeting card company, winning nearly $45,000 in grants and pitch competitions, and creating space for Black women entrepreneurs in an industry that often overlooks them.

We talk about funding, grief, community, manufacturing, and the truth about building a product-based business from the ground up.

In this episode, you’ll learn:

How Around The Way Parchment fills a gap in the greeting card industry
Why grants and non-dilutive funding should be on every founder's radar
The role community, specifically Black women, plays in building a business
Why all money ain’t good money and the importance of alignment

➡️CONNECT WITH KRYSTAL:
🌐 Website: https://https://www.aroundthewayparchment.com
📷 Instagram: [  / atwparchment  
⏰ TikTok: [  / atwparchment  

00:00 Intro
01:21 Filling A Gap In Stationery Industry
03:18 Creating Cards With Meaning
05:41 Launching Without A Roadmap
08:56 Community As The Backbone For Success
12:27 EntrepreneurHER Collection
15:45 Benefit of Non-dilutive Funding
21:24 Notepad Set And Events
25:38 Why Cards Still Matter
28:12 Next Year Business Goals
30:51 Rapid Fire And Wrap
33:30 Connect with Krystal
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