Скачать или смотреть “In Higher Education, Data Talks” | The Ohio State University on Event Strategy with Salesforce

“In higher education, data talks.”
That’s how Ebony Smith, Associate Director of Admissions Visits and Events at The Ohio State University, opens this powerful clip.

Ebony shares her top advice for higher ed event planners:
✅ Start with why — “Why are we doing these events?”
✅ Ask how each event connects to your institution’s strategic goals
✅ Listen to what attendees want from the experience

With Salesforce and Blackthorn, The Ohio State University can track every event metric — from registrations and attendance to engagement trends — all in one place. That data helps Ebony’s team plan smarter, align with university goals, and deliver events that truly make an impact.

👉 Watch the full on-demand session to see how OSU uses Salesforce-native event data to turn insights into action: https://blackthorn.io/events/connecti...