Скачать или смотреть Jeff Terpstra - How to Close the Door on Losing New Donors

The conversation explores the challenges of donor retention, mistakes in donor stewardship, crafting authentic messaging, the power of storytelling, creating a vision for change, multi-channel integration, measuring what matters, maintaining personal connections, balancing authenticity and frequency, learning from failure, and disconnecting and recharging.



Takeaways

Craft authentic and genuine messaging to engage donors effectively.
Maintain a balance between authenticity and frequency in donor communications.



Chapters

00:00 The Challenge of Donor Retention
06:08 Crafting Authentic Messaging
13:51 Creating a Vision for Change
20:54 Measuring What Matters
27:20 Balancing Authenticity and Frequency
32:35 Disconnecting and Recharging