Скачать или смотреть Greg Sarafin: From Partnering to Performance—$8B and Growing

🔁 Unlocking Value Through Co-Investment, Co-Innovation, and Co-Execution

Live from the show floor at SAP Sapphire in Orlando, I had the pleasure of speaking with Greg Sarafin, CEO of Sarafin Advisory and one of the most experienced partner ecosystem leaders in the industry.

Previously EY’s Global Managing Partner for Ecosystem & Alliances, Greg has helped build an $8B+ partner-led business at EY, growing nearly $2B in just the last year alone. His message was clear and powerful:

“Partnerships are about creating value together—not trading transactions.”

Greg emphasized that true ecosystem success doesn’t come from counting leads or channel revenue. It comes from co-creating, co-investing, and co-innovating with your partners—and using the joint solutions yourself before ever taking them to a client. “Client zero,” as Greg calls it.

A few standout insights:

🔹 Use it before you sell it – Partners should run their own businesses on the joint solutions they build. That authenticity builds trust and credibility with clients.

🔹 Start with business value, not tech – Digital transformation is meaningless unless it drives business outcomes. Greg reframed the conversation: it’s business transformation, enabled by digital.

🔹 Industry is everything – EY’s SAP Pinnacle Award for Industry Cloud recognizes the team’s investment in vertical solutions built on SAP BTP. It’s not just about where industries are today, but where they’re going.

🔹 AI needs ecosystems – Greg shared his excitement about SAP’s push toward AI and data ecosystems. With great data (from SAP and beyond), companies can unlock insight—and eventually create self-optimizing processes.

EY and SAP are showing what’s possible when two global leaders invest deeply in partnership. Congrats again to Greg and the EY team on the Pinnacle Award win!

#SAP #Sapphire2023 #Partnerships #EcosystemLeadership #EY #DigitalTransformation #AI #IndustryCloud #StrategicAlliances #CoInnovation #BusinessOutcomes