Скачать или смотреть Day 24 - Buisness Model of Amul

Day 24- Business Model of AMUL

Amul isn’t just a dairy brand — it’s India’s biggest cooperative success story.
Owned by millions of farmers, Amul follows a three-tier cooperative model where value flows from farmers to consumers without middlemen.

Business Model
Farmers supply milk → village societies → state unions → Amul brand
-Strong control over procurement, processing & distribution
-Massive economies of scale + pan-India distribution
-Trust-driven brand built over decades

Pricing Strategy
-Low-cost leadership through scale & efficiency
-Affordable pricing for mass consumers
-Stable prices despite inflation by optimizing supply chain
-Value-for-money without compromising quality

Amul proves that profits + farmer welfare can grow together.

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