Patagonia - Brand Anti-Konsumerisme | Diskusi & Opini |

Diskusi Brand Patagonia. Salah satu brand global yang fokus pada outdoor activites yang juga aktif mempromosikan sustainability dan vokal terhadap anti-konsumerisme demi menjaga lingkungan dan Bumi.
Ini adalah video diskusi tentang sejarah, brand value, marketing strategy, dan point of view pribadi tentang brand Patagonia.

Take your seat, enjoy the video & Subscribe!
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Video Chapter:

0:00 Intro
0:37 History
3:32 Brand Value
5:45 Sustainable
10:49 Philosophy
15:33 The Campaign
16:25 Don't Buy This Jacket
27:56 Worn Wear
32:29 Brand Approach
33:45 Patagonia Provisions
34:18 Against amazon.com
35:41 Brand Purpose
37:22 Brand Positioning
39:07 Brand Figures
42:11 Patagonia Films
43:59 Outro
46:36 Closing

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Main Source:
https://www.patagonia.com/home/
https://www.patagoniaprovisions.com/

Article Source:
https://www.thefashionlaw.com/patagon...

https://hypebeast.com/2019/9/patagoni...

https://www.forbes.com/sites/veronika...

https://beloved-brands.com/patagonia/


Film Source:
Artifishial:
   • Artifishal: The Fight to Save Wild Sa...  

Buy less, demand more
   • Buy Less, Demand More  

Fish People:
   • Fishpeople: Lives Transformed by the ...  

Unbroken Ground:
   • Unbroken Ground | A New Old Way to Gr...  

They/Them Film and Panel
   • They/Them: One Climber's Story | Pata...  

Image Source:
www.patagonia.com
www.switchbacktravel.com
www.grailed.com
www.insights.som.yale.edu
www.insider.com
www.thegentlemansjournal.com
www.medium.com
www.cosh.eco
www.behance.net
www.forbes.com
www.shop-eat-surf.com
www.campaignlive.co.uk
www.creativekuma.com
www.outsidebusinessjournal.com
https://theecobahn.com/
www.gearforlife.com
www.surfd.com
www.pioneermade.com
www.wric.com
www.brewpublic.com
www.bikepacking.com
www.treehugger.com
www.imdb.com
www.wikipedia.org
www.fastcompany.com


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My Social Media
Instagram:   / adhrean  

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Gear:
- Sony ZV-1 Black
- Joby GorillaPod 1K
- Rode microphone Video Micro

Editing video software: Final Cut Pro X

#patagonia #brandvalue #outdoor #sustainable