Lancia Pu+Ra Zero | The future of Lancia

Today we'll take a short look in to the future of Lancia, let's see what we can expect.

Lancia Pu+Ra Zero
On Monday the 28. Lancia presented their new vision of Lancia in the most Italian way possible.
The new concept “Pu+Ra Zero was presented in the halls of Palazzo Venaria Reale. But the concept Pu+Ra Zero is not a car but a sculpture, a sculpture that should inspire the Style of Lancia for the following 100 years.
The Pu+Ra Design consists of two words, Pure and Radical. Pure as the Lancia Aurelia and Flaminia and Radical as the Stratos and the Delta where in racing. So this kind of inspiration gives me hope for the future of Lancia because they are trying to get back to the roots at least with some design elements.

Now, what we know is that starting from 2024 we’ll get the first Lancia Model inspired by the new Style, it will be the Lancia Ypsilon maybe not exactly what you expected for an entrance in a new era but there is more to come, it is already official that in 2028 a new Lancia will see the day of light with the legendary name “Delta”.
As you may have noticed, we can’t see clearly how the 2024 Ypsilon or 2028 Delta is going to look like, but the concept tells us very crucial details about the not so far future. Starting with the new styled front which has its roots in the front from the Aurelia then was found again in the Delta, if we can trust in the concept and in it’s designers the Ypsilon from 2024 will already have a new front with the three LED lines which will be visible during day and for sure at night. If we go a little bit higher up, to the position where the Legendary Lancia emblem was positioned for years, we see a new designed hood without logo but with new writing, exactly like this should look the hood from the Delta 2028 and the Ypsilon 2024.
Maybe the best-known detail from the sculpture, are the brake lights. Which are clearly from the legend Lancia Stratos. And I’m very hyped to see a pair of those on a future Delta.
And last but not least the Lancia emblem got a design change too, but it still kept all the crucial elements, like the shield, spear, flag and the steering wheel.


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