Скачать или смотреть Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders

The Institute for Public Relations' Commission on Organizational Communication created a research program that includes qualitative and quantitative research, exploring best practices in global employee communication. Focusing on qualitative research in the form of in-depth interviews conducted by KRC Research, the whitepaper provided a platform for quantitative research in the form of a survey to test the findings on a broader scale. The results will be reported at the IPR Trustees Research Symposium on Nov. 21, 2013 in New York City.

Represented in the interviews are companies such as Cargill, Chevron, FedEx, GE, IBM, Johnson & Johnson, McDonald's, Navistar, Petrobras and Toyota. A few recurring concepts reflected include the idea of taking a strategic role with the corporate leadership, utilizing the power of direct supervisors as communicators, and relentlessly reinforcing message platforms and the path forward through a dedicated content strategy.