Quick Take: The growing percentage of

Host Greg Kihlström talks with Nanhi Singh from Thales about the growing percentage of #bot traffic compared to total internet traffic on the latest episode of The Agile Brand with Greg Kihlström #podcast

In this episode of The Agile Brand, host Greg Kihlstrom welcomes Nani Singh, Chief Customer Officer at Thales, to discuss the challenges and opportunities presented by the rise of bot activity in key industries. They delve into insights from the 2024 Imperva Bad Bot Report and explore how brands can remain agile amidst technological changes. Nani shares her perspective on customer experience, emphasizing her accountability for optimizing technology solutions from purchase through deployment and operational phases. Tune in to learn strategies for navigating the evolving landscape of marketing technology and customer experience.

Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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