How She Turned Her Hobby Into Nigeria's Leading Beauty Brand | Banke Meshida Lawal

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In today's episode of How They Did It with TriciaBiz, Banke Meshida Lawal, (MD/CEO of BM PRO Group - a luxury beauty brand) tells us about her experience with building and scaling Nigeria's leading make-up brand, for almost 30 years and how she's been able to overcome some of the challenges that come with being an entrepreneur in Nigeria.

Banke shares valuable advice about navigating a multi-faceted cosmetic brand in Nigeria; and in general, how to be a successful beauty entrepreneur. Despite a notoriously unstable economy, she's been able to constantly expand her business and its retail outlets, making hers one of the Nigerian entrepreneur success stories in the beauty industry that just had to be shared!

Doing business in Africa in 2023 certainly has its challenges. Stick around, and you're sure to find the entrepreneurship development that you've been searching for.

Enjoy and share!



CHAPTERS

00:00 - Intro
03:20 - How BM Pro started
04:18 - Attracting ideal clients
05:14 - How she started manufacturing makeup products
09:28 - How to manage clients
11:16 - Employee management
14:08 - Measures to manage product theft by employees
14:53 - How to scale your business
19:43 - Managing the different streams of the business
21:58 - Marketing strategies to help your business stay relevant
23:58 - How to charge your worth
29:33 - Advice to makeup artists starting out
34:33 - Maintaining business standards across physical outlets
35:20 - Challenges of running a business in Nigeria
36:15 - Keeping your business costs low
37:08 - Next level for BM Pro
39:45 - Leveraging social media for business growth
41:07 - Advice for Nigerian entrepreneurs
43:29 - Business succession plan in Nigeria



ABOUT THE SHOW🎬

"HOW THEY DID IT" a show that tells the authentic story of African businesses whilst drawing lessons for upcoming entrepreneurs.

The Challenge:
There is a growing demand to tell our stories. Most of the stories told online are of foreign businesses, and where you find an African story, it is most likely a surface-level interview that aims mostly to motivate and not necessarily teach.

This is the unique value of this show:
In addition to it being designed to educate, motivate, and inspire, which is truthfully a key factor in boosting self-confidence, we will be emphasizing key lessons from the video interviews.

#howtheydiditwithtriciabiz


ABOUT TRICIABIZ ⭐

Tricia Olufemi-Olumide (a.k.a. TriciaBiz) is commonly described as The Business Fixer. She is an entrepreneur, author, and business growth expert with over 12 years of experience working across a wide portfolio of clients in Nigeria, offering services ranging from business growth consulting, marketing penetration strategies, and other core marketing across several sectors.

She is the founder of Business Lab Academy Africa, a fast-growing digital learning platform for African entrepreneurs, and has successfully trained over 200,000 entrepreneurs in 10 cities across Africa.

TriciaBiz is a multiple-award winner and has been invited to speak at various seminars, workshops, and conferences globally.


ABOUT THE GUEST 👤

Banke Meshida Lawal is the MD/CEO of BM PRO Group - a luxury multi-faceted cosmetic company that aims at providing professional makeup and cosmetic services to women of colour as well as photoshoots and training.

BM Pro Group houses a cosmetics makeup line, a training school, a beauty advisory and an online magazine. The brand has 65 products in the Nigerian market with distributors all over Nigeria, the UK, Ghana, and Canada.


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