How Miu Miu Changed Fashion - The 90's evolution of Prada's little sister brand

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Miu Miu, has significantly influenced the fashion industry with its playful rebellion and avant-garde approach. Initially an "anti-fashion" brand with a focus on accessories, Miu Miu has evolved into a trendsetting entity, achieving 'Brand of the Year' status with a 49% annual search increase. The brand emerged as a youthful and maximalist contrast to the '90s minimalism, challenging established norms with its playful, subversive take on fashion. It's known for its eclectic and bold designs, blending masculine and feminine elements, with a focus on youthfulness and humor. Despite its brief venture into menswear and controversies around its advertising and size inclusivity, Miu Miu has maintained its distinct identity separate from Prada, emphasising spontaneous, immediate design processes. Their collections, often featuring luxurious materials and unique details, have attracted celebrities and fashion icons, solidifying Miu Miu's status in high-fashion circles.