The Association - Cherish (1966)(Stereo)

"Cherish" is a pop song written by Terry Kirkman and recorded by the Association.Released in 1966, the song reached number one on the U.S. Billboard Hot 100 in September of that year and remained in the top position for three weeks.Billboard ranked the record as the No. 7 song of 1966, and later as No. 2, after a revision of the year-end charts. It was certified Gold by the RIAA in the US in 1966.In Canada, the song also reached number one.
Terry Kirkman wrote it in half an hour and put it into the live act of his group, the Association. He was looking for an emotional, slow tempo song in the same vein as the Righteous Brothers' "You've Lost That Lovin' Feelin'". Mike Whelan, from the New Christy Minstrels, liked it so much that he convinced the Minstrels to record a version of the song, and in fact their recording was almost released before the Association's.

In the lyrics, the protagonist tells his love interest that he "cherishes" her, though he isn't sure if he actually loves her or only wants her. At the same time he's unsure the love interest is interested in him, because she is being courted by "a thousand other guys".