Expired makeup is NOT underconsumption core

*the problem with the underconsumption core trend and makeup"

The internet is tired of overconsumption, especially in beauty and fashion. So now the term "underconsumption core" is trending. If you've never heard the term "underconsumption core," it's simply a direct response to the influencer-driven culture of overconsumption.

Personally, I was very excited to see this trend. I love watching people use up their products, repurpose what they have around the house, and be more sustainable. But after watching a mixture of videos on underconsumption core — what it means and what it represents — I’m feeling a little bit confused.

In this video, I’m going to discuss the problems with the underconsumption core trend. Since we are a makeup channel, I’ll also be applying old makeup that I might have forgotten about. Before you leave any comments, I'll also be sharing what I LOVE about this trend.

💬 Let’s start a conversation! Comment below with, “What is your oldest beauty product?”

Disclaimer
The videos and images used in this video is for educational and commentary purposes under the fair use doctrine. All TikTok videos and any other content used belong to their respective creators and are used here for the purpose of criticism, commentary, or review. No copyright infringement is intended.

00:00 Intro to Underconsumption Core
00:50 Disclaimer
03:38 Problem #1 Underconsumption Meaning
08:39 Problem #2 Makeup is not essential
09:55 Basic Definition
10:23 Problem #3 Expired makeup is not underconsumption core
11:55 Benefit #1 Encouraging
13:20 Problem #4 The cycle of overconsumption
16:42 Benefit #2 Balancing
16:55 Problem #5 What is "normal" consumption?
17:30 Problem #6 Chronically online
21:12 Problem #7 Shame
22:45 The bright side
24:12 Benefit #3 Uplifting other creators
25:32 YOUR comments

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