Скачать или смотреть Twitter - Hello literally everyone | Hand-picked by Mayur Hola

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We are back with our Ad Makers’ Picks for the week, and this time, we have Mayur Hola, Vice President - Brand, Swiggy #AdMakersPicks

For Mayur, it all started with designing computer games, a beginning that shaped the way he approaches creativity even today.

From gaming to advertising to leading brand strategy for some of India’s biggest consumer companies, to marketing a global fast-food brand, and now heading brand for Swiggy, he has evolved at every step.

At Swiggy, Mayur shapes brand narratives through standout campaigns like Instamart’s Chawal–Chawla and Broom–Groom, Memeverse, and the Rishabh Pant Bolt campaign. He has also played a key role in incubating and scaling new brands such as Noice, Toing, Crew, and Snacc, helping Swiggy stand out in highly competitive categories.

Among Mayur’s top picks this week is Twitter's "Hello Everyone".

Talking about the ad, Mayur says, “This X (Twitter) post is proof of what moment marketing can achieve in just 24 characters. A zero-cost, minimal move that turned a single tweet into a powerful brand statement, cementing the platform as the world’s town square. One post. Massive impact.”

Among Mayur’s other picks are:
𝘋𝘪𝘦𝘴𝘦𝘭 '𝘘𝘶𝘪𝘲𝘶𝘦 𝘵𝘩𝘦 𝘏𝘦𝘢𝘥'
𝘓𝘪𝘲𝘶𝘪𝘥 𝘋𝘦𝘢𝘵𝘩 '𝘉𝘦𝘵𝘵𝘦𝘳 𝘛𝘩𝘢𝘯 𝘉𝘢𝘤𝘬 𝘚𝘸𝘦𝘢𝘵'
𝘙𝘩𝘰𝘥𝘦 '𝘏𝘢𝘪𝘭𝘦𝘺 𝘉𝘪𝘦𝘣𝘦𝘳 𝘪𝘗𝘩𝘰𝘯𝘦 𝘊𝘢𝘴𝘦'

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