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Learn what is 4P in Marketing. 4P and marketing mix are synonyms.Marketing mix or the variables of marketing mix in terms of the
four Ps, classifying the variable under 4 heads. Each starting with the letter P.

Product, Price, Place & promotion.

The four components of marketing mix are also alternatievly described as:

The product mix.
The distribution mix.
The pricing Strategy.
The communication Mix.

In this video you will learn:

1. Pricing Variables.
2. Product Variables.
3. Promotion Variables.
4. Place Variables.

How these marketing mix 4P variables are important for a company to launch a new product or relaunch a product. What are
the important criterias that the company should look into. Learn 4P or marketing mix with realtime examples for free
on our channel.

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